The North American Food Distribution Industry is Big Business dominated by large Corporations, and the priority of big business is making money for is shareholders! In the Commodity marketplace, the emphasis is on increased production and profit. GMO and “Round UP Ready” have now become synonymous with ramped up grain and food production. Any commodity crop or feedstock varietals that could not keep up and meet increased production goals, have been made redundant. The first casualty of this monetary approach is the consumer. In the meat producing marketplace, Lean Meat Yield % is the order of the day. Grow animals in large feedlots of hundreds of thousands of animals in cramped quarters and feed them diets like cheap corn to maximize gain and increase the Lean Meat Yield %! After all, no one raises animals to sell bone and fat! The bigger the animal, the more meat there is to sell. Makes sense to Corporations, but what about the consumer?
The problem with the current “bigger is better” philosophy, is the negative affect on quality and the customer eating experience! Scientific studies conducted in controlled environments for years now, have shown the more you increase Lean Meat Yield %, the more the eating quality of the finished product declines. A side effect on increasing Lean Meat Yield % is a corresponding loss of Marbling (Intra Muscular Fat). For the customer, a premium quality eating experience is all too often replaced by inconsistency, toughness, and mediocrity!
Craigmore Farm and our lamb distribution arm, the Kobe Lamb Group Inc., do not raise our lamb and cattle for the “Big Business” Distribution Marketplace. We raise our products to provide a Five Star, consistent quality eating experience for the consumer.
We distribute our products to the Restaurant Market, Quality oriented butcher shops and direct to consumers who demand a Five Star Premium eating experience!
We use the results of scientific testing, and real-world consumer taste test data to raise products with high percentages of Intra Muscular Fat (IMF) or Marbling. All of our Genetics, whether it be a lamb or beef, begin with moderate size animals, from scientifically data tested genetics that have shown themselves to be at the ‘top of the food chain” for Intra Muscular Fat – fine lines of fat you find in the muscle of a Premium Meat cut!
Omega-3 Fat content, the good healthy fat, can also be found in higher amounts in our lamb and beef. Our goal has always been to use scientific and support data to help us produce a quality product!
SUMMARY: BUY THE VERY BEST ANIMAL GENETICS! USE DNA TESTING TO ISOLATE AND IMPROVE QUALITY GENES OVER A FEW DECADES. MEASURE QUANTIFIABLE DATA, INCLUDING DNA USE. CONTROL YOUR FEED SUPPLY USING NON-GMO AND NON-ROUNDUP READY CROPS. ELIMINATE THE BIG BUSINESS FEEDLOT GROW PHILOSOPHY, AND PRODUCE A PRODUCT WITH THE HIGHEST QUALITY TENDERNESS AND MARBLING WE CAN! OUR WAY IS HARD WORK, COSTS MORE TO PRODUCE, AND TAKES MORE TIME TO GET TO MARKET! WE ARE NOT ABOUT BEING THE CHEAPEST, WE ARE ABOUT STRIVING TO BE THE BEST! THAT IS OUR NATURE BASED PHILOSOPHY AND OUR CUSTOMERS WOULD NOT WANT IT ANY OTHER WAY!
